2XU Woman's Fitness Launch
With much fanfare 2XU launched its woman's fitness range at one of our stores in Melburne last night. Our women's range designer Kristin has put out a fantastic range of woman's fitness clothing to which Lyds can happily attest to. Believe me - she recently used up half my yearly clothing allowance buying almost the entire range!!
Our new Media Manager Belinda has been working hard drumming up local media support and managed to get a fair bit of press and the odd local celebrity there as well. By the time the show started there we literally people spilling out the door. It almost worked to our detriment as by the time we arrived, some random guests ahd stolen the seats I had reserved for Lyds and our good friends - Cath, Fi and Dave. Thankfully I had the inside word that a few of the celeb's that were confirmed to attend weren't coming, so the guys managed to snaffle their seats just before the show started.
The girls at work produced a fantastic little runway show with a lot of the gear modeled by a number of our female staff, many of whom are budding and developing state and junior athletes themselves.
The crowd itself contained quite a few athletes there that we sponsor. Lyds and Cath were sitting next to James Tomkins who is a 5 time Olympian and 3 time Gold Medalist (he also carried the Aussie flag into the Bird Cage at the recent Beijing Olympics). The girls said he was really down to earth guy who actually introduced himself to Cath and Lyds before the show (to which Cath apparently replied "yeah I know who you are").
All up a great night, with Lyds sending me to work this morning with an order for the 1-2 items in the range she doesn't yet have....oh dear.
Here's a gallery of selected pics from the night...




